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Wellness coaching · month to month

The Coaching Membership.

One certified wellness coach who knows your name, your history and what you’re actually working toward — reachable by message on any ordinary day, not just at a scheduled hour. You build a plan together and keep adjusting it as life moves — and you both work in the same app, where meals, calories, movement and progress all live in one place.

$99per month · cancel anytime

First month 50% off with code WELCOME50 at checkout. The 15-minute call costs nothing and never will — no card, no account. Coaching is a wellness service, not medical care, and is never required in order to be evaluated by a physician.

What’s included

What $99 actually gets you.

01

Your coach, directly

Message the same certified coach whenever something comes up — not a queue, not a bot, not a different person each time.

02

A protocol built for you

A daily plan your coach writes around your routine, then adjusts as you go rather than handing you a template and wishing you luck.

03

Food you’d actually eat

Meal suggestions built around what you like, what you can cook and how you really shop — with swaps for the nights you were never going to cook anything.

04

Calories and macros, tracked

Log meals and see calories, protein, carbs and fat as you go — and your coach sees the same screen, so the pattern gets talked about instead of guessed at.

05

Movement and video guidance

Sessions your coach picks for your level and your week, with video guidance so form and pacing aren’t left to interpretation.

06

Tracking your coach reads

Progress, weight and hydration tracked in the app you both work in, with your coach’s notes on it — so the numbers get discussed, not just recorded.

07

Check-ins and reminders

Scheduled check-ins and daily nudges — the part that keeps a plan alive in week six, not just week one.

08

Plans in writing

The documents, plans and guidance your coach shares stay in one place, yours to open whenever you need them.

09

Available everywhere

Nationwide, including Alaska, Mississippi, New Jersey and Texas, where the Medical Track is unavailable. Month to month — cancel any time, no penalty.

Coaching is a wellness service. Coaches are not physicians: they do not diagnose or treat any condition, do not prescribe, and coaching is never required in order to be evaluated by a physician.

Concierge · by invitation

The Founders’ Program.

For the person who doesn’t want a plan to keep up with — they want a team already carrying it. Founders’ is the most comprehensive thing we offer: every focus area you care about handled at once, year-round, by people who know your file without being reminded of it.

$11,999per year

Support that shows up daily

A personal concierge and a dedicated wellness coach, both reachable year-round with unlimited messaging — the ordinary Tuesday question, not just the quarterly review. Your coach works the plan with you day to day; your concierge handles everything around it, so scheduling, refills and paperwork stop being yours to chase.

Every goal, not just one

Most programs pick a lane. Founders’ is built to hold all of them at once — energy, sleep, body composition, hormones, sexual health, skin, longevity — as one coordinated plan rather than several that quietly work against each other. What you care about most sets the priorities, and those priorities move as you do.

Grounded in your own data

An extensive baseline panel and quarterly follow-ups mean decisions rest on current numbers rather than on how you felt the week you signed up. Your physicians see the trend, not a snapshot, and adjust against it.

Front of the line

Priority review and scheduling with the licensed medical network — faster answers, fewer waits — plus coordinated, discreet fulfillment and refills managed for you, and a yearly deep review of where you are and where the next year goes.

Access and attention — always through the physician.

Membership covers coaching, care coordination, comprehensive lab testing and priority access. As with every tier, all medical decisions remain solely with your licensed physicians, made on your history and your labs.

Apply for membership.

Membership begins with a conversation. If you have an invitation or a partner code, add it below and it will carry through to checkout.

Optional — discounts and partner pricing are applied at checkout.

Applying is free — the decision stays entirely yours. The physician review is included in your medication price — no separate fee. Membership does not guarantee eligibility for any treatment — that decision rests with your physician.

About these memberships. The Coaching Membership is a wellness service: coaches are certified wellness coaches, not physicians, and they do not diagnose or treat any condition and do not prescribe. Coaching is never required in order to be evaluated by a physician. The Founders’ Program is a concierge wellness membership covering coaching, care coordination, comprehensive lab testing, and priority access. Neither is a medical treatment, and purchasing either does not guarantee a prescription or any clinical outcome. All medical decisions — eligibility, medication selection, dosing, and monitoring — are made solely by licensed clinicians in the affiliated medical practice based on your individual history. Results vary, medications carry risks, not everyone qualifies, and no outcomes are guaranteed. Membership is available to U.S. residents 18+ where the physician network and pharmacy are licensed. Telehealth is not for emergencies; for emergencies, call 911.
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